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Originally, Great Lakes started as a premium chocolate
retailer with several chocolate kiosks in malls throughout
Michigan. When brothers Paul and Jared Smith assumed control
of the company in late 2002 it was decided to expand the
Great Lakes concept with the addition of coffee.
2003 saw the remodeling of the downtown Sturgis location
and addition of specialty coffees to the menu as well
as seating and a comfortable, welcoming environment.
Early 2004 Great Lakes began roasting their own coffee
beans in further efforts to ensure that customers could
count on ‘only the best’. Soon ‘Coffee’ was officially
added to the company name and Great Lakes began marketing
its products as Great Lakes Chocolate & Coffee Co.® to
better characterize where the company’s focus lie and
to better communicate the products available to the customer.
2007 saw the opening of the second Great Lakes Chocolate
Café located in Ann Arbor, MI.
2008 was the opening of the third Great Lakes Chocolate
Café located in Lansing, MI. followed by the first Great
Lakes franchise located in Kimberly, WI, a suburb of Appleton.
Focusing on simplicity and quality has allowed the development
of a system that is easily replicated and teachable. Along
with Great Lakes’ customer focus our direct control over
type of coffee roasting and freshness has become a competitive
advantage for Great Lakes Chocolate Cafés.
Looking to the future Great Lakes is excited to partner
with those interested in owning their own Great Lakes
Chocolate Café or Cafés as we expand across the region.
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| © copyright 2012 Great
Lakes Chocolate & Coffee Co. Sturgis Michigan. All rights
reserved. Website design by: eStudio
Design, LLC |
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